BelVita is kicking off a new on-pack promotion, which will offer consumers the chance to win one of more than 1,000 NutriBullet blenders. 

The campaign will run until July and will offer shoppers the chance to win in weekly prize draws by entering the barcode on promotional packs. 

Susan Nash, Mondelez trade communications manager, said: “This competition aims to drive additional sales to the range. Retailers should stock up on promotional packs to avoid disappointed consumers.”