Bel UK has announced the launch of their plant-based cheese alternatives range, Nurishh.

Many British shoppers are looking to vegan alternatives, with a reported 22% adopting or considering a vegan diet, according to IGD ShopperVista.

Bel UK has introduced Nurishh Mozzarella Style Block (RRP £2.50) and Nurishh Cheddar & Mozzarella Style Blend Grated (RRP £2.50), after the successful soft launch of Nurishh Plant-Based Alternative to Camembert (RRP £3.50) in Sainsburys last year.

London retailers expand range with vegan confectionery

Chloe Feminier, plant-based commercial manager at Nurishh, said: “A versatile selection designed to cater to all occasions, with taste highlighted as a key barrier to buying vegan products, and insights showing consumers seeking inspiration for plant-based recipes, the new additions to the Nurishh range bolster the offering, with varied formats ensuring a plant-based option for every occasion and recipe.

“In addition, with insights showing plant-based options are no longer only for younger generations, with shoppers over 45 accounting for over two thirds of growth over the past four years, the delicious and versatile range will help retailers meet demand, attracting valuable shopper groups into their stores and locking in long-term loyalty.”

Nurishh Plant Based Alternative to Camembert (4x140g), Nurishh Cheddar & Mozzarella Style Blend Grated (6x150g) and Nurishh Mozzarella Style Block (6x200g) are now available in Asda and to retailers nationwide.

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