Bear unveils new look to highlight health credentials

Kids snacking brand Bear Snacks has unveiled a new pack design across its Yoyos range.

The new design, rolling out now, features across the brand’s Strawberry, Apple, Blackcurrant, Mango and Raspberry Yoyos varieties, with increased real fruit photography and illustrations.

It will also highlight that the products have no added sugar and are one of the five a day.

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Jo Agnew, marketing director at Urban Fresh Foods, said: “Our new design brings the Bear Yoyos products to life on shelf and reflects our core brand values of real fruit, flavour and fun. Following a fantastic 2021 for the brand, which saw Bear end the year with a 35% market share [in kids’ fruit snacking] and experiencing impressive +15% growth, the new packaging will be key to continuing this momentum into 2022.

“It’s important for us to appeal to both parents, with our strong health credentials, as well as kids with our delicious and fun product. We wanted to launch the new packs at a time when kids are back to school and parents are facing the age-old dilemma of how to bring excitement to school lunchboxes, our aim is to always make the healthier choice simpler for parents and help grow the category as a result.”

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