Batchelors Peas has renewed its rugby league partnerships, becoming the official partner of the Betfred Super League and Challenge Cup for the seventh consecutive season.

The brand is also set to become official partner of the England rugby league team for the fifth year.

The partnership will see Batchelors Peas driving awareness through various press activity including press comptitions, on-pack promotions, radio, digital, social media and prize draws.

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Batchelors Peas’ brand logo will be featured on all Super League matchday programmes, pitchside perimeter boards and official competition backdrops at more than 180 games. The 2022 Super League starts on 10 February with a match between St Helens and Catalan Dragons.

Dean Towey, Marketing Director at Princes, said: “We arrive again at the start of another exciting Rugby League season and Batchelors Peas is pleased to extend its partnerships for 2022. We’re a brand which promotes families and friends spending time together and we’re looking forward to engaging again with fans up and down the country at match day events and with competitions throughout the season.”

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