From October to December 2023, BAT invited retailers to participate in a Vuse Go retailer competition designed to celebrate their commitment to our Vuse Go vape product range. BAT has 2 different Vuse Go models which were introduced to the market in June and August. They have Vuse Go 800 which is a box shaped device with up to 800 puffs* in a range of 12 flavours. The 2^nd device is Vuse Go 700 which has up to 700 puffs* in a pen format and comes in a range of 15 flavours in 10mg and 20mg. These products were the front and centre of BAT’s recent Retailer Vuse Go Competition.

The competition not only rewarded loyalty but also provided an opportunity for retailers to elevate their Vuse business prospects. Each successful retailer was rewarded with Vapermarket credit up to £2000 per month, providing a tangible benefit for their commitment. But the excitement didn’t end there – participants were also entered into our “Spin the Wheel” draw, offering a chance to win an array of prizes.

The prizes up for grabs included Rolex watches, Match Day tickets, and new iPhones. Among the lucky winners was Mr. Pabari from Enderby Service Station, who walked away with a prestigious Rolex timepiece, adding a touch of luxury to his collection.

But our competition wasn’t just about rewards, it was about fostering deeper connections with BAT’s valued customers. By engaging retailers in a fun and rewarding experience, BAT aimed to strengthen existing relationships while paving the way for new ones. BAT are committed to adding value to every interaction, ensuring that working with them directly is not just beneficial but also enjoyable. In addition to the rewards and prizes, BAT’s Vuse Go competition symbolised a deeper commitment to its retailers. It was a testament to BAT’s dedication to nurturing meaningful relationships and recognising the vital role independent retailers play. Beyond the thrill of competition, BAT believes in creating lasting connections that extend far beyond the confines of a transaction. BAT’s goal is to provide not only exceptional products but also unparalleled support and engagement opportunities.

Looking ahead, BAT’s excited to continue its journey of engagement with even more initiatives and opportunities. Recently, it launched a community on Facebook and Instagram – BAT Retailer Champions. This platform serves as a hub for retailers to connect, share insights, and stay updated on the latest news and promotions. For more information on how to join, reach out to your local BAT representative today who will be able to get you signed up.

As we move forward, BAT invites retailers to stay tuned for upcoming promotions and incentives. Whether it’s through exciting incentives, exclusive rewards, or our new community platforms on Instagram and Facebook, BAT is dedicated to empowering retailers and celebrating their invaluable contribution to our success. Join BAT on this journey of growth and discovery. Together, they can elevate the retail experience and redefine what it means to succeed in today’s ever-evolving landscape.

I always champion BAT products and brands and have an excellent relationship with our local BAT rep so it was an easy decision for me to get involved with this fantastic competition. We stock a full range of BAT products and display them in our BAT backwall gantry with VELO being one of our top selling products. I am delighted to have won such an amazing prize and shall wear my new Batman Rolex with pride.

Avnish Pabari of Enderby Hardware and Vape in Leicester

It is really inspiring to see the engagement from retailers with our B2B platform. When retailers buy into our vision, have our backwall gantries and believe in our brands and products their sales inevitably grow which not only benefits their business but enables them to take part in our competitions and have the chance to win some very special prizes. Huge congratulations to Avnish, the winner of our Retailer VuseGo competition.

Chris Sayers – Area Manager BAT

Please get in touch by contacting your local BAT representative or alternatively find us on @batretailchampions and Vapermarket.co.uk/contact-us

*Based on laboratory testing of newly manufactured product and may vary depending on an individuals usage behaviour. For further information, see https://www.vuse.com/gb/en/puffcount