British American Tobacco (BAT) UK is launching a range of new menthol e-liquid flavours and limited-edition starter kits for its Vype brand.

The new e-liquid flavours include Peppermint Tobacco, Just Mint and Creamy Mint. These join Vype’s current menthol e-liquid range, comprising Crisp Mint – Vype’s bestselling flavour – Chilled Mint and Crushed Mint.

Alongside the launch of these new flavours, BAT UK is also adding limited-edition Vype ePen 3 and Vype ePod starter kits to its hardware range.

Interview: Fredrik Svensson, Managing Director of British American Tobacco

The kits and flavours have been designed ahead of the menthol ban later this month, offering the 23% of smokers who will be without their preferred product a menthol alternative.

Meanwhile, for smokers seeking to continue using traditional cigarettes, the supplier has been reinventing across its Pall Mall, Vogue and Rothmans brands to replace menthol cigarettes.

The suppliers said the new range now more closely mirrors the experience of smoking a menthol cigarette, with new blends, a tube filter, and new formats across the range, providing variation for smokers who previously preferred menthol.

British American Tobacco launches Vype ePod

Fredrik Svensson, general manager for UK and Ireland at BAT, said: “The upcoming ban on menthol cigarettes is inevitably going to leave many smokers without their preferred product. That’s why it’s crucial that we are able to accommodate those looking for alternatives, particularly consumers who see the ban as an opportunity to make the switch to vaping.

“Our expanded range means we can offer UK nicotine users a variety of alternatives developed and tested to suit their tastes and preferences, and we want menthol smokers to know that our award-winning alternatives are out there now.

“This evolution offers a significant sales opportunity for retailers who are prepared and react ahead of the ban. BAT UK hopes all these new innovations will continue to help our retailers to thrive.”

Specifications:

Peppermint Tobacco: For ePen 3 and ePod, available in 18mg and 12mg

Just Mint: For ePen3, available in 18mg and 12mg

Creamy Mint: For ePod, available in 18mg and 12mg