Bassetts Jelly Babies launches Berry Mix

Bassetts Jelly Babies is shaking up candy bag sales by launching Berry Mix.

Available now in 190g packs, RRP £1.52, the bag contains Jelly Babies characters in blackcurrant, raspberry and strawberry formats. Berry Mix comes in outer sizes of 12.

Elizabeth Huelsmann, senior brand manager for bagged candy at Mondelez International, said: “This extension is ideal for sharing and will appeal to a wider spectrum of consumers, particularly young families.”

Mondelez International said retailers should place Berry Mix beside Jelly Babies to maximise brand impact.