Valeo Snackfoods has partnered with Whatever Brands to launch a range of soft drinks under the Barratt brand.
The range will initially launch this month in Home Bargains, B&M Bargains and Heron Foods with flavours based on Fruit Salad, Wham and Flumps sweets in 850ml recycled PET bottles.
Barratt launches non-HFSS Flumps Sugar Free marshmallows
The drinks are also sugar tax-exempt and non-HFSS, with less than 5g of sugar per 100ml.
The supplier says it plans to extend the range’s availability as well as its size, with more flavours and formats set for 2023.
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