AG Barr has announced all of its 500ml Irn-Bru and Rubicon products will be made from 100% recycled plastic (rPET).
The new 500ml rPET packs will be available from the end of April, with the supplier hoping to change the rest of the Rubicon and Irn-Bru ranges’ packaging by the end of the year.
The move is part of Barr’s No Time To Waste initiative to make it a more sustainably run company.
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Adrian Troy, marketing director at AG Barr, said: “It has always been really important to us to make a positive contribution to society and behave responsibly as a business; respecting the environment has been a key pillar of this work.
“Sustainability is also a key issue for our consumers. Fifty-eight percent of consumers say that environmental issues are important to them, that’s up 5% from a 2020 study, which is encouraging to see. We want to help encourage even more consumers to be aware of the environmental impact of their purchasing decisions.”
Barr will support the new packaging with on-pack labelling informing shoppers about the new materials and an accompanying education programme to engage consumers with recycling.
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