Barr Soft Drinks unveils soft drinks strategy to drive store sales by 18%

Ahead of the introduction of the soft drinks tax tomorrow, Barr Soft Drinks has unveiled its strategy to help retailers drive sales by 18%.

The company has identified six customer needs that retailers should target to drive their sales. It has launched PoS to help highlight them in store and retailers can also receive advice on Barr's new trade app.

Make sure you are offering brands that appeal to the following needs: 

1) Healthy hydration: Water, and water with added health benefits appeal to health-conscious consumers.

2) Tasty hydration: Low-calorie products that have the health benefits of water and the taste of carbonated drinks.

3) Everyday enjoyment: Mainstream brands that make up the bulk of soft drink sales.

4) Adult: Premium treats and options for teetotal shoppers.

5) Connecting cultures: Tapping into the growing demand for exotic flavours.

6) Drinks to go: Single-serve formats and energy drinks that keep consumers moving.

Barr has trialled this strategy in three regions and has driven sales by 18%.

Nick Bentley, Barr Soft Drinks category and shopper marketing controller, said: “Using a regional planogram based on these shoppers needs will ensure that retailers are offering the right range and products for their shoppers.”

How will shoppers react to the soft drinks tax? Read our exclusive research here