Barr Soft Drinks is investing £6m into a new ad campaign for Irn-Bru, led by three new adverts.

The adverts will run across TV, digital and social media during March and April, with the aim of differentiating the brand from other carbonates.

Barr is aiming to reach 90% of 16-34-year-olds in Scotland and the north of England with the campaign.

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According to the supplier, the last four weeks of its campaign for Irn-Bru last year saw the brand deliver the fastest growth of all flavoured carbonate brands.

Adrian Troy, marketing director at Barr Soft Drinks, said: “Last year’s campaign got people talking about the phenomenal taste of Irn-Bru, everyone loves it but they all describe it differently. This year’s campaign continues the great taste debate with three new, thoroughly entertaining broadcast adverts to help drive overall category sales during the key spring and summer period.”

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