Barr partnering with Bundaberg for premium soft drinks

Barr Soft Drinks has announced it is partnering with Australian-owned Bundaberg Brewed Drinks to bring its range of premium soft drinks to the UK.

There are six flavours in Bundaberg’s range available to UK retailers. Ginger Beer, Root Beer, Blood Orange, Lemon/Lime & Bitters, Peach and Pink Grapefruit will be available in 375ml bottles from April.

Jonathan Kemp, Barr Soft Drinks commercial director, said: “Bundaberg’s range of drinks are on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other
drinks categories.”