Barr Soft Drinks is aiming to add incremental summer sales to the soft drinks category with the launch of Barr Fruity Lemonades.

The new sub-range is launching in June in Cherry and Blue varieties in 500ml PET bottles at an RRP of 89p. It is targeting Gen Z shoppers, who are the heaviest soft drinks consumers.

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In consumer research with 12-24 year olds, both new flavours performed well, according to the supplier. More than 85% said they would buy the range again and 77% of non-Barr drinkers said they intended to purchase it.

The supplier is also launches in-store PoS to drive sales throughout the summer months.

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