Conviviality Retail is launching a second wave of marketing encouraging retailers to join its Bargain Booze franchise after a summer recruitment drive led to an “unprecedented” number of new business leads for the company.

The group is targeting store owners with a series of ads, mail shots and other initiatives to grow its retail estate during Christmas.

The campaign will promote the benefits of becoming a Bargain Booze or Bargain Booze Select Convenience retailer. These include offering prices that are 12% lower on average compared to supermarkets, as well as having a full chilled and fresh range delivered up to five times a week from Nisa.

In addition, Conviviality is offering free franchise fees for a year to any new retailers joining the group.

We’ve been happy with the move and our customers also seem pleased with the new store and the prices we can now offer them

It follows on from a similar campaign launched in August, which offered a free 24-hour refit to the first 100 franchise sign-ups.

Those taking advantage of the offer include Nimerjit Bains, who converted her store in Treherbert, Rhondda Cynon Taf to a Bargain Booze Select Convenience last month (pictured).

Mrs Bains said: “We were an independent before, but I liked the look of Bargain Booze, so we decided to take up the offer.

“We’ve been happy with the move and our customers also seem pleased with the new store and the prices we can now offer them.”

For more details on joining the Bargain Booze franchise call 0330 3030 333 or register your details here.