Diageo has announced a three-year partnership between Baileys and the Eurovision Song Contest, which is taking place this year in Liverpool.
As official partner to the event, which is happening from 9 May to 13 May, the cream liqueur brand is providing treat inspiration and recipes for viewing parties.
It will also be providing activity at Liverpool Arena, the contest venue.
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Jennifer English, global brand directory for Baileys, said: “At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest.
“We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.”
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