Asda has announced it is opening 110 convenience stores in the UK throughout February to accelerate its growth strategy in the convenience channel.
The multiple claims it is a record number of store openings in a single month, and says it is firmly on track to reach 1,000 UK stores in total for the first time in its 58-year history.
The 110 openings comprise 109 former convenience stores acquired from the Co-op and EG Group last year, as well as one additional new store. They will all sit under the Asda Express brand.
The new stores are located in all corners of the UK, from the Isle of Skye in the Hebrides, to Plymouth in Devon, and Ipswich in Suffolk. Many stores are opening in locations across southern England – an area where Asda has traditionally been underrepresented.
Each site will stock up to 3,000 branded and own-label products to suit a broad range of customer needs including top-up shops for essential items such as milk and bread, lunch on the go or cooking dinner from scratch. Continuing its focus on value, it said Asda Express shoppers can expect to save an average of 8% compared to the former Co-op stores and 15% in comparison to the former EG Group convenience sites.
The multiple, which has committed becoming the second largest grocery retailer in the UK, continues to deliver on its programme to convert all 470 convenience sites acquired from the Co-op and EG Group to Asda Express before the end of March. The supermarket had converted 259 sites by the end of January, in addition to the eight organic Asda Express sites already open.
Andy Perry, Asda’s vice president of convenience, said: “Asda’s significant investment in building a nationwide chain of convenience stores is a key component of our long-term strategy to become the number two player in UK grocery. February is a transformational month, with a record number of store openings and conversion of all former Co-op sites to Asda Express sites. The teams have worked at pace to reach this point and we look forward to bringing Asda’s quality and low prices to many more communities across the UK.”
Use this map to find out where each Asda Express opening in February will be.
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