Asahi Super Dry has become a global partner of City Football Group, which includes Premier League champions Manchester City.
The partnership sees Asahi Super Dry become the new official beer partner of four City Football Group clubs: Manchester City, Melbourne City in Australia, Yokohama F. Marinos in Japan and Sichuan Juiniu in China.
Asahi Super Dry’s ‘Beyond expected’ campaign is largest in brand’s history
All four clubs will serve Asahi Super Dry at their stadiums from the beginning of their respective league seasons.
To promote the partnership in Manchester, a ship called The Pride of Manchester City sailed down the Manchester Ship Canal with a shipment of Asahi Super Dry, skippered by former Manchester City players Shaun Wright-Phillips and Shaun Goater.
There will also be a series of giveaways and competitions for Manchester City fans.
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