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Asahi brings Super Dry Black to the UK market

Japanese lager Asahi has turned to the dark side as it launches Super Dry Black in the UK.

Available from December in 334ml bottles, RRP £1.99, Super Dry Black has an ABV of 5.5% and uses the same yeast as the original Super Dry but includes roasted malt to make it darker.

Samantha Catford, Asahi brand manager, said Super Dry Black would offer retailers a point of difference.

“The challenge for consumers, who are accustomed to full-bodied dark ales, will be to discover its surprisingly light, refreshing taste,” she added.

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