Aryzta Food Solutions is launching a heart-shaped Cuisine de France loaf for Valentine’s Day gifting.

Backed by a range of Valentine’s Day PoS and in-store signage, the 250g ‘L’amour’ loaf is supplied in cases of 20, RRP £2.50.

The loaf is made for two and is supplied frozen to be baked in-store.

Mariam French, head of marketing at Aryzta Food Solutions, said: “The L’amour’ loaf will create a real point of difference in the Valentine’s Day gifting market.”