Aryzta‘s Christmas bakery and hot food-to-go range will introduce four new sweet and savoury products this season, as well as a new focus on vegan and vegetarian options.
New to the savoury range will be a Turkey & Chardonnay Slice, Christmas Cracker Roll and Cheese & Cranberry Sausage Roll.
Joining the already strong sweet bakery range that includes a Santa Triple Choc Muffin, Luxury Shortcrust Mince Crown, Mini Mincemeat Pies, Chocolate & Orange Flowerpot Muffin and Gingerbread Muffin, will be a new Vegan Mince Pie Tart.
Paul Maxwell, marketing manager at Aryzta, said: “The run-up to Christmas provides a major opportunity for retailers to maximise their in-store bakery and food-to-go profits. We’re enabling retailers to use our high margin, limited-edition products with seasonal flavours to capitalise at a time when shoppers want to indulge.”
He added that with in-store bakery, shoppers spending more than the average c-store shopper, and shopping more frequently, its new vegan and vegetarian products enable retailers to offer something for everyone at Christmas.
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