Archant has launched a ‘Shop Local’ campaign to encourage shopping in local independent retailers, with editorials across the publisher’s regional titles.

An article in the Eastern Daily Press reads: “Shop Local is a use-it-or-lose-it plea to shoppers
to consider independent traders and businesses this Christmas and beyond in a bid to bolster our beloved high streets.”

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The publisher surveyed retailers on how they’re faring during the Covid-19 pandemic and spoke to MPs.

Chloe Smith, MP for Norwich North, said: “We need our local shops more than ever.”

Matt Hancock, health secretary and MP for West Suffolk, said independent retailers are “the lifeblood of our communities”.

Read the latest ABC circulation figures