Angel Delight duo dessert pods launched to drive food-to-go sales

Premier Foods has launched two ready-to-eat dessert pots from Angel Delight, designed specifically for food to go chillers.

The two flavours, butterscotch & chocolate and chocolate & salted caramel, are under 120 calories and aim to offer consumers a wider variety of choice in food to go, helping to grow on-the-go dessert sales.

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The launch comes as wellbeing concerns continue to grow and more consumers becoming health conscious when selecting products – but want a level of enjoyment from the products they consume.

Ben Knop, food to go innovation manager at Premier Foods, said: “These new Angel Delight dessert pots are an ideal solution for growing the choice of desserts for consumers shopping food to go. They taste great and are light enough for those looking for a sweet treat without the guilt.

“Angel Delight is a well-known, much-loved brand and it has grown 10% in the past year, bringing in 1.1 million new consumers to the brand.

“This range gives consumers something new to broaden the choice of their food to go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go dessert category.

“The light, bubbly texture and delicious flavours really appeal to shopper looking for a light treat, while the convenient format and long shelf make the launch well suited to retailers to bolster their sweet offering in their chillers.”

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Both 100g pots have an RRP of £1, are suitable for vegetarians and the packaging is fully recyclable to reduce waste and help protect the environment.