Amber Leaf to launch limited edition packs

To boost its position as the number one tobacco brand even further Amber Leaf will launch limited edition packs, available from August 1.

The special packs run across 12.5g crush proof boxes, as well as 10g, 25g and 50g pouches and will remain in the market for four weeks.

“Building on the success of last year’s ‘Handcrafted moments’ campaign, our 2014 limited edition packs have been carefully created using one of Britain’s top letterpress artists to reinforce Amber Leaf’s quality and craftsmanship credentials,” said Jeremy Blackburn, JTI head of communications. “Retailers should look out for the new packs at their local wholesale depot while stocks last.”

Roll your own is the biggest sector of the tobacco category by volume with a market worth of £2bn and a year-on-year growth of 9.2%.