Available from 20 May, JTI is launching a range of new alternative tobacco products with distinctive blends, plus product and pack innovations, ahead of the menthol ban.
The new dual range (available across Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual and Benson & Hedges New Dual) adult smokers with a distinctive tobacco blend in a dual pack which now includes two sections of ten cigarettes.
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The same distinctive blend will also be available across Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green and Mayfair New Green.
In addition, the new dual range also contains a new ‘flow tech’ centre hole in the filter.
JTI vice president of marketing Stephane Berset, said: “The upcoming menthol ban will mean that smokers will be looking for a range of new alternatives. Therefore, we’ve worked to evolve our range to cater to these needs with pack and filter innovations, new blends and taste alternatives.
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“We recently launched Sterling Dual Capsule Leaf Wrapped cigarillos, which contain a peppermint capsule that smokers can click to release a menthol flavour.
“On top of that, we have extended our Logic Compact vaping range to include nine menthol flavours, and our Logic Epiq e-liquids are available in five menthol flavours.
“Our Nordic Spirit tobacco-free nicotine pouches are also available in a fresh mint variety, providing even more choice.”
The full list of new products available from 20 May include:
‘New Dual’ range with new distinctive blends
- New Sterling Dual (previously Sterling Dual Capsule,
Sterling Dual Double Capsule and
Sterling Dual Triple Green)
- New Benson & Hedges Blue Dual (previously Benson &
Hedges Blue Dual Double Capsule)
- Sovereign New Dual (previously Sovereign Dual)
includes new “Flow Tech” filter centre hole
- Benson & Hedges New Dual (Benson & Hedges Dual)
New distinctive blends
- Sterling New Superkings Green (previously Sterling Superkings Green
and Sterling Dual Superkings Capsule)
- Benson & Hedges New Superkings Green (previously Benson & Hedges
Superkings Blue Dual)
- Berkley New Superkings Green (previously Berkley Superkings Green)
- Mayfair New Green (previously Mayfair Green)
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