Alpro targets convenience coffee with on-the go Caffé Cups

Following its launch in supermarkets is May, Alpro is extending its Alpro Caffé range with three new single-serve Caffé Cups.

Soya Caramel, Ethiopian Coffee and Coconut & Peruvian Coffee are available in 250ml cups, RRP £1.70, from Booker and Nisa. 

Vicky Upton, Alpro head of marketing, said sales of plant-based food and drink are rising by 18% year on year. 

“With one in three households now regularly buying plant-based products every week, the category is cemented as a mainstream choice for those simply looking to enjoy a healthy, balanced lifestyle,” she added. 

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