Retailers selling National Lottery products online must restrict the number of scratchcards sold per customer to 10, and a total lottery product sales value that does not exceed £50. 

The terms were highlighted in the new retailer agreement that store owners must complete before 18 December, as part of Allwyn’s takeover of the National Lottery in February 2024. 

Retailers are also restricted from offering substitute scratchcards, and must include any legal notices provided by Allwyn on pages where the products are sold. 

Despite the online sales terms being included in all new contracts, it appears that the right to sell National Lottery products online for delivery will remain restricted to authorised retailers only – thought to only include some major supermarkets. 

Asked by Better Retailing to explain the terms, an Allwyn spokesperson responded: “One of the changes to the retailer agreement will be the introduction of additional player protection measures and support. 

“This reflects Allwyn’s commitment to make The National Lottery even bigger, better and safer – setting a new benchmark in player protection. 

“Although the £50 scratchcard sales limit provision mentioned in the retail agreement only applies to authorised retailer digital channels, we will be providing all retailers with enhanced guidance on levels of play, as well as refreshed training with a greater focus on participant protection.” 

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