Allwyn begins operating the fourth licence of the National Lottery

Allwyn has now officially begun operating the National Lottery, marking the start of the Fourth Licence.

This is the first time that responsibility for the service has changed hands in its 30-year history, previously operated by Camelot.

Allwyn has confirmed plans to grow its retail presence, with stores set to benefit from greater sales support, more investment in marketing, new points of dale, and over time, significant upgrades to their technology infrastructure underpinned by Vodafone’s mobile connectivity.

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In addition to in-store changes, the Czech firm is investing in a broader technology transformation programme to support the modernisation of the National Lottery, including the move to a new technology platform with Scientific Games.

Allwyn UK’s chair, CBE Justin King said: “We are thrilled to become the new operator of the National Lottery. It is a privilege and a responsibility that we take incredibly seriously. Over the next 10 years, our commitment is to increase returns to National Lottery-funded projects and build a legacy of change for good.” 

CEO Andria Vidler added: “Today we start the important process of doing more with the National Lottery for the benefit of future generations. It will be a journey that will take time – but one that has many incredible milestones along the way, offering us more opportunities to reflect on all the good that comes from it. This year is particularly significant, with the Olympic and Paralympic Games and the National Lottery’s 30^th  birthday. We want the birthday year, and the decade that follows, to be full of more unmissable and unforgettable moments for more people in more ways.”