Molson Coors is launching a cherry-flavoured cider that will be exclusively available in the off-trade.

Carling British Cider – Cherry is 4% ABV and available in 500ml bottles, as singles or packs of six.

Carling British Cider – Cherry RRPs:

• Single 500ml bottle: £2.15p
• Six-pack £12

Jim Shearer, brand director for Carling at Molson Coors, said: “The success of Carling British Cider among retailers has been fantastic. In response to customer demand, we are excited to launch Carling British Cider – Cherry to our off-trade customers.”

He said Carling will continue to innovate in the cider market, which offers superb opportunity for growth.

The flavour is being supported alongside original Carling British Cider in a £4m advertising campaign including TV, outdoor and digital.