AG Barr unveils new Rockstar Energy Waters

AG Barr is launching Rockstar Energy Water, available in 2 variants – Blueberry, Pomegranate & Acai and Peach.

Fusing two of the fastest growing soft drinks categories, flavoured energy and flavoured water, Rockstar Energy Waters comes in outers of 12 x 355ml cans.

AG Barr is advising retailers to stock Rockstar Energy Waters between standard energy drinks and water, next to products such as vitamin waters.

Adrian Troy, AG Barr’s head of marketing, said: “New Rockstar Energy Waters will bring new consumers into the energy category and the refreshing, lighter nature of the products, combined with a fantastic taste, will also open up new consumption occasions such as lunchtimes and after exercise.”

Rockstar has sold more than 60m 500ml cans in the last three years.