AG Barr launches Rubicon, KA and Sun Exotic in a new on-the-go format

Retailers can tap into the rise in on-the-go sales thanks to a new range of 330ml resealable cartons from AG Barr.

Rolling out across its Rubicon, KA and Sun Exotic brands, the new products aim to tap into the 68% of juice sales that now come from single serve formats.

A 79p price-marked pack is available for the new Rubicon cartons, which come in Passion, Mango and Guava flavours, while KA Fruit Punch and Sun Exotic Tropical Fruit are available in 69p PMPs. The products are also available in standard parks, with an RRP of £1.

The cartons are available in outers of 12.

Adrian Troy, head of marketing for AG Barr, said the new packs meet the changing needs of consumers and keep the product fresh.

“As food and drink to go is the fastest growing shopper mission, these packs will drive single impulse purchases from the chiller but are also a great addition to meal deal promotions,” he added.