AG Barr boosts summer sales with Rockstar Freeze

With energy drinks playing a key part of seasonal sales, AG Barr is introducing Rockstar Freeze to help you create your own summer.

Launching in August, Freeze comes in 500ml cans in outers of 12. It is available in Frozen Lime and Frozen Watermelon flavours in standard and 99p price-marked cans.

Freeze contains Rockstar’s usual blend of caffeine, taurine and B vitamins that gives a boost of energy and also gives customers a cooling sensation.

Adrian Troy, head of marketing for AG Barr, said: “The range performed very well in consumer research with more than 80% of shoppers saying they would buy it.”

The range can be supported in store with PoS including posters, shelf barkers and display units.

What are you doing for summer in store? Tell us by tweeting #CreateMySummer and you could join our wall of ideas.