Add home-baking kits to your Easter offering

This Easter, retailers can increase sales by providing home-baking kits that offer something different to traditional chocolate eggs.

Rob Allardyce, marketing manager at Green’s Desserts, said consumers are looking for kits that can be prepared quickly. 

Jan McKee, executive head of marketing at Dr Oetker, added: “We’re seeing a rise in bunny-themed cupcakes, as rabbits are synonymous with Easter and hugely popular with children.”

Gwen Patterson, of Clandeboye Stores Spar in Bangor, said she sells a range of baking kits for children. 

“Peppa Pig and Disney varieties are really popular and parents buy them for their children all the time,” she said.