In April, the Independent Achievers Academy and Camelot went to Bhadresh and Pragna Patel’s store in Barking, London, to help them improve their customer marketing. 

IAA Advice

• Create breakfast and evening meal deals and promote them clearly.
• Dedicate the entrance to attracting shoppers looking for breakfast.
• Boost kerb appeal by tidying the window and simplifying offers.

The Results 

We’ve had great success with introducing a meal deal for the morning. We sell coffee and pastries together and have increased our sales by 8%. Our evening frozen meal deal is also gaining traction, and sales are up by 4%. We’re encouraging our staff to tell customers about it to help them trade up. We’ve tidied the front of the shop as well to make our messaging clearer. Our scratchcard poster stands out more now and sales are up by 10%. 

Partner Feedback 

I’m delighted that Pragna and Bhadresh are now owning the morning and evening. These initiatives have made a fantastic start and combined with advertising to customers should drive further sales increases.

See more: IAA Academy in Action: Marketing to Customers