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Absolut Vodka launches latest limited-edition bottle

The bottle is available in 70cl and 1l sizes

absolut limited-edition bottle

Pernod Ricard UK has launched the latest limited-edition Absolute Vodka bottle.

Made from more than 50% recycled glass, the bottle features a woven fabric design that serves as a visual representation of the brand’s attributes of creativity, culture and community.

It is available in a 60cl bottle at an RRP of £12 and a 1l bottle from Amazon and Costco at an RRP of £25.50.

In support of the new bottle, Absolut is opening the Absolut Swap Shop – a preloved fashion pop-up shop where visitors can bring an item of clothing to exchange – on 9 February.

Retailers can also benefit from in-store shippers, aisle flags, shelf barkers and pallet wraps in Costco.

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