Several titles saw increases in their voucher subscription copy sales during Home News Delivery (HND) Month, according to ABC figures.
The Daily Star, Financial Times (FT) and i daily newspaper all increased their overall subscribers in October, as did the Daily Star Sunday and Sunday People.
The largest increase in subscribers was the FT, boosting its subscription count between September and October by 7.7% on weekends and 8.7% on weekdays. While an impressive result, this is less than HND Month 2023, which saw it increase subscribers by 9.4% on weekdays and 9.3% on weekends.
A boost in subscriber numbers at the end of this summer may have contributed to the losses on other titles. The Daily Express, for example, has retained 20 of the 501 subscribers it gained in September compared to a loss of 103 in August.
Full Home News Delivery Month benefits might not be clear until later in the year
Retailer Judith Mercer told Better Retailing that these figures may not fully reflect the impact of HND Month, as last year her store saw “not very many” new customers during October, but instead gained a larger-than-usual trickle of new HND subscribers throughout the year.
Mercer’s experience is backed up by ABC figures, with a total of 10,558 subscribers lost in September 2024 compared to 12,634 in September 2023. Likewise, while HND Month 2024 did not match the 8,358 total subscribers gained in the 2023 event, an overall loss of just 1,298 represents a significant improvement on the typical decline.
Read more news and advice about the newspaper and magazines category and click here for the latest ABC circulation figures
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