AB Barr unveils new look and taste for Rockstar Original

Rockstar Original is undergoing a packaging revamp and relaunching in November with a reformulated taste.

The Rockstar Original designs will roll out on 99p price-marked and non-PMP 500ml packs, which are available in outers of 12.

Adrian Troy, head of marketing for AG Barr, said the new design will draw consumers’ attention to the energy drinks fixture.

“The new can also references that Rockstar Original has a new, superior taste, which will drive trial,” he added.