A satisfying chip

McCain is launching a new recipe for its Home Chips following three years of development.

Have the highest penetration of any chip in the category at 27%, the new chips are crispier and fluffier in texture.

Mark Hodge, marketing director at McCain, said: “As a brand, it fills us with pride to see our Home Chips have remained the nation’s favourite chip for over twenty years. However, we recognise there is always work to be done to make our chips even better. That’s why we’re delighted to launch our new recipe.”

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