Boost drinks will be driving sales of all its product lines this Autumn with a six-week ‘Boost Up Your Selfie’ social media campaign. 

Launching on September 29, the initiative will invite consumers to take a selfie with their purchase outside their local independent retailer and then upload it to the Boost microsite at www.boost-up-your-selfie.co.uk. 

Each week winners will be selected for prizes, including a £50 iPhone voucher and 3D TVs. All content will also be shared via Twitter and Facebook. 

A suite of PoS will also be available to help convenience retailers spread the word, alongside a programme of advertising support and experiential activity.