AF Blakemore has launched an interactive augmented reality (AR) game app that offers customers the chance to win prizes at Spar stores.

The Spar Play & Win Trivia Game, is aimed at customers aged 18 and over and will be live in Blakemore retail and participating stores across Spar’s Meridian & Welsh Guild from 7 April until 27 April.

Spar affiliated retailers have been offered the chance to sign their store up for the game for free.

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Customers will be able to scan a QR code on a poster displayed in stores to download the game onto their Android and Apple device, or they will be able to find it on Google Play or the App Store from 7 April.

When a customer opens the app, it will give them two options: an in-store Trivia game where they can interact with AR characters or catch AR rabbits to win prizes, or an Easter Eggsplosion tile game that they can play anywhere to win prizes.

The Play & Win Trivia Game will be promoted in participating Spar stores with point-of-sale materials and Spar Radio advertising, as well as on Facebook.

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AF Blakemore Group marketing director, Sarah Ellis commented: “The Spar Play & Win Trivia Game is set to be one of our major in-store engagement campaigns of 2022.

“We intend to generate more excitement in-store than ever before, rewarding Spar customers with an engaging in-store digital experience that extends into the home with fun games and great prizes.

“The app is a big opportunity for retailers to attract new customers into their stores.”  

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