The Sun has remained the most-read national newspaper in the UK, while The Guardian and The Observer are ranked as the most trusted publications by readers.
According to quarterly figures from the Publishers Audience Measurement Company (PAMCo), News UK’s main title has a total brand reach of 31.4 million monthly readers, including both The Sun and The Sun on Sunday –a 5.7% drop from last quarter’s 33.3 million readers.
A News UK spokesperson told RN the results were a “testament to our continuous investment in editorial talent, print services and online platforms”.
Meanwhile, the Daily Mail and Mail on Sunday reach 28.9 million readers per month, ranking as the second most-read news brand and the most-read national newspaper on Saturdays.
Speaking about the results, Mail Metro Media’s executive director of advertising, Dominic Williams, said: “The latest data from PAMCo clearly demonstrates the great power of the Mail brands, as across our portfolio we are able to reach and engage the biggest audiences.”
At The Guardian and The Observer, 84% of readers said they trusted what they read in the titles, while The Sun was the least trusted with only 39%.
A spokesperson from The Guardian said the results reflect its audience loyalty: “This demonstrates the unrivalled relationship we have with our readers and their continued commitment to our journalism, further showing the influential and deep role we play in our readers’ lives.”
PAMCo chief executive Simon Redican said the figures are reassuring for the newstrade.
“Our metrics show the high levels of trust readers place in established media brands, and that despite the proliferation of content available to consumers, they still place great value in curated content from trusted brands,” he says. “This demonstrates that quality of content delivers true value for both readers and advertisers.”
Read more: August newspaper sales growth continues for a third year
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