Nakd has extended its portfolio of healthier snacks with the addition of Fruit & Fibre bars.

The new bars are available in Apple & Cinnamon and Strawberry & Raspberry varieties, containing nuts, seeds, grains, spices and 6g of fibre each.

Their launch will be supported by a digital plan spanning influencer gifting, social media activations and sampling.

Healthy snack brand Nakd launches Protein Bars and Big Bars

They are both available in single (RRP £1.25) and multipacks of 3x44g (RRP £3), with a wholesale release due later this year.

Jo Agnew, marketing director at Nakd owner Natural Balance Foods said: “Having successfully entered the “bars with benefits” category in 2023 with the launch of our protein bars and delivering £2.3m in just eight months we are well placed to help retailers meet needs for healthy and functional snack bars.”

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