Retailers looking to make the most of The Wimbledon Championships should use promotions, campaigns and a dedicated fixture to highlight the event.

Top Tips

Use PoS and feature space to highlight the event

Create cross category promotions with snacks and drinks

Stock chilled wine for shoppers buying on impulse

Leverage Wimbledon sponsorship activity with products like Jacob’s Creek

That was the advice from Joanna Alexander, marketing manager for Pernod Ricard. “Retailers should create cross-category promotions and, if they can, merchandise matching items such as crisps, snacks, wine and soft drinks in one place,” she added.

Wimbledon, which starts on June 29, is one of the few major sporting events taking place this summer that retailers can make the most of.

“Having chilled wine in stock is very important for that impromptu celebration,” she said.

Jacob’s Creek has introduced limited-edition neck collars on its bottles, which gives customers the chance to win Wimbledon finals tickets and iPad minis.

For more great ideas to boost sales this summer, click here