Consumers have the chance to win £250 through Treasury Wine Estates’ (TWE) latest campaign for its 19 Crimes wine brand.
Between now and 31 August, there are 400 limited-edition corks across 19 Crimes’ Red Wine, Uprising, Chard, Sauv Block and Revolutionary Rose 750ml bottles, each worth £250.
Each cork features a unique eight-digit code. When a winner finds a cork, they will be directed to the dedicated www.the19thcork.co.uk website to enter their code and claim their prizes.
Treasury Wine Estates launches 19 Crimes’ first sparkling wine
The campaign comes as the brand continues to grow by attracting younger adult drinkers. According to Nielsen, it is adding £7.4m to the wine category.
Ben Blake, marketing director at TWE, said: “This activity will allow us to better connect with our customers and drive deeper brand engagement, supporting our journey to showcase the innovation and quality behind the 19 Crimes brand.”
TWE is supporting the campaign with marketing activity including social media, influencer marketing and in-store activity.
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