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10 products of 2014

It has been an extremely busy year for suppliers – they’ve launched a raft of fantastic products.

Smirnoff Frozen Cocktails

smirnoff

Launched: May

In May, Diageo made its mark on the frozen alcoholic drinks category by introducing its new Sorbets and frozen pouches range. The five-strong range was launched to tap into the sales growth of ‘freeze and squeeze’ frozen alcoholic drinks.

 

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