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OPINION: 10 mistakes made by former Tesco CEO Philip Clarke

Mistake 7 - He couldn't get Tesco's price strategy Paul Cheema Malcolm’s Kwiksave of Chelmsley Wood, Birmingham When we opened our store here we knew it would be different from our existing Costcutter store so we spent time looking at the demographics, looked at what the competition offered and spoke to customers. What we learned […]

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