Fairfields Farm Produce has relaunched its 10 Acre crisp brand as a carbon-neutral, non-HFSS range.

The range, which is also vegan and gluten free, is launching in Cheese & Onion, Sea Salt, Cheesy Chilli, and new Fried Chicken and BBQ Beef varieties.

Fried Chicken and BBQ Beef are new flavours, which the supplier says came about from research showing that 80% of consumers reducing their meat consumption still like the taste of meat.

Kettle launches new packaging highlighting natural ingredients

Each variety is available in 35g single serve bags (RRP 90p) and 135g sharing bags (RRP £2.30). The range is fried, but the supplier says it contains 30% less fat compared to traditional fried crisp brands.

It also has new packaging which highlights its healthy and carbon-neutral credentials.

The supplier will be supporting the launch with social media and influencer marketing.

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