IAA 2016 Retail Innovation

The award for Retail Innovation, in association with Post Office

Winner: Wojciech Lorkievicz, Greylees Convenience Store (Premier Express), Sleaford

Wojciech identified through local discussion the need for a cost-effective store with quality produce. He has reviewed everything and has taken a 300 litres a day forecourt selling cigarettes and a basic range of soft drinks and confectionery to a 3,500 litres a day store selling coffee, alcohol, local meat, vegetables and cakes.

There are innovation touch points everywhere including a free prescription pickup service and a bench which they installed outside so that people waiting for the bus have somewhere to sit, making him a hub for his local community.

Secrets to success:

Winner: Wojciech Lorkievicz
Store name: Greylees Convenience Store (Premier Express), Sleaford
Learn more about Retail Innovation

1. Wojciech has invested £100,000 in his site, with lit bollards, state-of-the-art air and vac machines and an extended car park to improve his offer. He has transformed a basic store into a c-store with an extended range.
2. Wojciech placed a bench outside the store so people waiting on the bus stop have somewhere to sit. The store is a hub for people who need to pick up medical prescriptions but don’t want to travel miles to the nearest town.
3. The store gains an edge on the competition by stocking produce from a local butcher and baker in addition to big brands. By concentrating on convenience products, they have tripled footfall.

To see the full list of finalists, visit our IAA page.