The award for Service to the Community, in association with Booker Wholesale:
Finalists:
- Joey & Julie Duhra, Premier Jules Convenience Store
- Paul Mather, Sherston Post Office & Stores
- Rajesh Navi, Broadfield Newsagents & Post Office
- Shahid Razzaq, Family Shopper Blantyre
Winner: Joey & Julie Duhra, Premier Jules Convenience Store
Joey & Julie are very active in their community, sponsoring the local youth football team and holding a police surgery in-store each month. In total they have raised £40,000, which has gone to individual causes, including a bench for a local boy who passed away and a wheelchair for a girl with Down’s Syndrome.
How to be an IAA winner
Winner: Joey & Julie Duhra
Store name: Premier Jules Convenience Store
Location: Telford
Learn more about Service to the Community
- Julie sponsors local teams, raises money for a local hospice and plans to run a marathon next year. She chooses which causes to support by talking to customers.
- Julie has increased her store’s appeal by increasing her magazine range and displaying children’s titles next to sweets.
- Julie and her husband Joey work with the council to get jobs done in their area, which earns them respect from local customers.
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