Booker is running a series of social workshops to give Premier retailers expert advice on setting up a Facebook page and keeping it active.

The team will also recommend some top tips and mechanics to reach as many shoppers as possible. The first set of free workshops begin on June 21 at Booker Farnworth and will run across the UK.

“Social media is becoming increasingly important to drive footfall into Premier stores,” said Premier brand director Martyn Parkinson.

“It can be simple and easy to use and really does drive sales and profits for our Premier stores that use if effectively. Also, it’s a free marketing tool where retailers do not need to invest any capital to start reaching and engaging with their shoppers.”

Retailers interested in attending should contact their RDM.

Premier social media workshops: first set
Booker Farnworth – June 21
Booker Stockton – June 22
Booker Blackpool (Brunel Way) – June 29
Booker Swansea – July 5
Booker Sheffield – July 6
Booker Stoke – July 12
Booker Nottingham – July 13