With Galaxy Duet available from August, now is the best time for independent retailers to start thinking about PoS to create all important in-store theatre.

Vrinder and Bal Singh of Singh’s Premier in Sheffield are back to share their top tips on how to use PoS for a new product launch

1. Counter sales

Speaking to our loyal customers, who come back to us time and time again, we know that the best way to showcase new products like Galaxy Duet is at the till point where products will really stand out and catch shoppers’ attention.

2. Strong PoS

However, we all know that space at the till is at a premium, so cases have to make a big impression while using the small space available. The bespoke Galaxy Duet outers have been created to achieve just that – maximum impact with minimal space; they tilt up so make it really easy to display the new bars.

3. Create excitement

Through bespoke PoS units like dumpbins and wobblers you can create excitement throughout the whole store, and alert customers to try new products as they enter your shop and make impulse purchases while topping up on their essentials.

4. Use reps

Mars reps are always on hand to help you determine where best to place your PoS in order to raise awareness among customers and generate sales.

How are you creating your own summer to boost sales?

Let us know by contacting Louise on 020 7689 3353 or louise.banham@newtrade.co.uk.